Basic Web Design Techniques for Excellent Online Marketing Vancouver

Most advertising and marketing efforts are now done online. It proves to be more effective because more consumers are widely taking on the social media platform to look for new trends, products, and services. Online marketing easily drives direct sales with the use of electronic commerce. It involves tools and methodologies which are used to promote business services and products through the web. Excellent online marketing translates to retail sales and purchases and it is known to be more effective compared to traditional business marketing due to its wide range of marketing coverage and extra channels which are available on the internet.

There are various ways and techniques to create a website which will give benefits to the business. Excellently formatted designs can promote the business further. Online marketing is now very popular in the millennial age as it costs less and can be better controlled for improved customer service.

Online marketing is also called internet marketing, digital marketing, and search engine marketing. It varies from one business to the other as every website’s content depends on each individual company’s requirements. An effective online marketing program leverages customer and business relationship with the use of reliable data and content which help customers understand services more. Web design is the key to improving online marketing, making it capable of connecting organization with qualified potential clients and looking to develop the business to a higher level of marketing.

Design, development, sales and advertising comprises a saleable webpage. Among the four basic elements, design proves to be the focal point of consumer attention as it serves as the first impression of the potential client towards the brand or company. Therefore, it is important to consider the basic elements of design which includes line, shape, texture, space, size, scale, value and color. Each one of them serves a significant purpose in the entirety of the web design.

Advantages of Online Marketing

Online marketing has been the power of most businesses in the 21st century as it poses very important advantages that further help in the development of the company. The following are the advantages of online marketing:

• Cost-efficient: online marketing are not pricey but it extends its coverage widely, reaching a wide audience with just a fraction of advertising and marketing material
• Convenient and flexible: in the world of modern technology, online marketing is essential too as it allows consumers to easily access shops and stores online, making it convenient for them to purchase products and services from the comfort of their homes
• Variety of options: online marketing is not static, business owners may choose to use pay-per-click advertising, e-mail marketing or local search integration
• Target market: the wide range of online marketing coverage makes it possible to target more consumers online compared to offline process

However, despite the listed advantages, online marketing may have one missing link as is lacks tangibility. The lack of physical presence also becomes one of the reasons behind consumers being hesitant to buy products because they are unable to try out the items that they might want to purchase.
Studies reveal that online marketing supporters skyrocketed compared to traditional advertising and it has shown a steady upward figure, making it a high-growth industry in the past years.

Principles of Design

The design is one of the most important factors to consider in creating a website dedicated to online marketing. These are the basic principles to follow to ensure that your website transforms effectively into a website which initiates action from consumer and potential clients.

• A specific balance should be maintained. Web designers should always remember to equally distribute the elements of the design in a manner that will be more enticing to the audience
• Put emphasis on important content by making it bigger, bolder and brighter. Emphasized elements allows audience to focus on the more important things in your web page
• Build a proper rhythm which will denote the movement of the audience, directing their gaze to scan the message and understand vital information
• Achieve unity in design by connecting visual and graphic aspects in one to project a sense of completeness and effectively portray the message
• Use contrast in visual elements to highlight differences in size, shape, and color. Differences enhances the perception of an intended message
It is important to remember that despite focusing on the web design as a factor for effective online marketing websites, it is still essential to balance beauty with functionality. An effective online marketing website possesses good quality graphics and design while simultaneously sporting an easy navigation scheme for the audience to explore the site and get the information they need.

Improving business with the help of Web Design Vancouver

Developing the website interface of a business plays an important role in the promotion of a particular market. Company websites are often visited by potential clients to confirm its legitimacy and know more about the products and services that it offers. These sites should not only possess visual integrity but should also work as a user-friendly and interactive web page.

Internet Exposure Vancouver has web developers who create customized products that work accordingly with what the client wishes to see. It ensures that each established website showcases quick loading pages, easy navigation, and effective site positioning. The design company goes further from web design to also improving interface design, authoring, user experience design and search engine optimization in order to further boost business promotion. Web Design Vancouver has fully-skilled designers who possess an awareness regarding website usability and the role that it plays in business marketing. Web Design Vancouver specializes on web page layout, content production, and graphic design. The process of its creation involves using a markup language called HTML.

Web sites do not only focus on visual aspect but include more abstract elements such as usability, ergonomics, user habits and navigation logic. Although the visual approach (including contrast, coloring, balance, emphasis, rhythm, style of graphical elements, icons used, back texture and general atmosphere) is a key element to the web page, it is important to understand that practical elements such as interactivity is also vital to the overall productivity of the website.

Web designing is the process of selecting and coordinating available components in order to create a specific layout and structure of a web page. The design is always the key part of a website, especially in business-related pages. The design holds the first impression of the customer to the brand and it is where they base their decision on availing goods and services from the particular store or business.

In the fast-paced world of technology, most businesses are now promoted through social media and some, if not all, have their own single web page which helps them promote and introduce the company to the wide population of internet users. Therefore, web designers should essentially follow both the design principles and design elements to form a website that can effectively draw people to the business. Web designers from Internet Exposure Vancouver possess these skills in intertwining design principles such as balance, contrast, emphasis, rhythm and unity with design elements which refers to the visual aesthetics of the site itself.

A website should have a user-centered multidisciplinary design pursuit which presents the influences from visual arts, technology, content, and business. Business web pages should always possess easy navigation for the convenience of visitors and customers. It runs as a tool in the further promotion of the company, its events, good, services and other forums that it may offer. Internet Exposure is a web design company that works with small and established business owner in their bid to improve their sale-ability and popularity through the use of online marketing. Web Design Vancouver accepts customized and personalized orders from clients and is willing to use various programs and tools to achieve the client’s intended look for the web page. Internet Exposure Vancouver aims to attain a customer service wherein both sides would benefit. The company works to help clients progress and develop by providing informative and enticing sites which represent the company’s brand in an effective way.

Web Design Vancouver offers interactive website graphic designs which consider the impact on audience and visitors, the purpose of the website and the visual appeal of the design. It follows the modern age with the essential use of web pages in terms publication and marketing. It seeks to formulate an atmosphere of content production which can push a company’s sales forward via interfaces that contain informative statement regarding the services from a particular business.

Internet Exposure Vancouver is a web design company that can integrate visual and usability elements to provide the best user experience design and intelligent search engine optimization for potential clients.

Online Ads vs Print Ads – What Should You Use in 2016

The everlasting debate of physical vs electronic advertising has progressed into 2016. Should organizations go totally computerized? Is there a spot for print or is it excessively out-dated? Let’s explore…

Online captures…

Utilizing online networking, a company can interface with their clients, get to be companions with them, identify with and show regard towards their changing qualities and respond to changing patterns in the business sector. This strategy breeds long haul clients and brand advocates that frame the support of your associations achievement.

In general, you can’t pass up a major opportunity for computerized promotions. The capacity to redo your financial plan and pick who precisely sees your advertisements brings a more noteworthy quantifiable profit and cooperation with your promotions


Physical isn’t entirely gone…

You’d feel that with the level of detail that online advertising presents alongside worth for cash, physical advertisements would be a distant memory. Turns out, people still like being able to hold possessions rather than just see it. For instance, despite the fact that a Kindle can keep all your books in one device, individuals still take pride in owning the actual books as keepsakes.

It’s important to recollect that not everyone is technologically informed. Older folks may have a lesser handle on computers than the more youthful sector, so in the event that they’re your focus crowd, it best to concentrate on print.

Online wins…

In the long haul, online obviously wins, particularly for SME’s who are restricted on what they can spend. Online marketing is unmistakably the route forward and displays a fantastic rate of return and the possibility to grow long-lasting and individual associations with clients. Uncertain about the path forward? Book your free advertising consultation with us.

Does It Matter for SEO Where Your Website Is Hosted?

Search Engine Optimization (SEO) is an incredibly effective form of marketing, unhealthy | making sure your website receives the attention it deserves. Numerous elements help produce effective SEO: compelling content, story prominent keywords, herbal engaging videos, and many more. However, people often ignore the significance of who hosts their website. That’s a mistake.

Did you know page speed is a factor in Google’s search-ranking algorithms? People using the Internet are so often so busy and it’s really frustrating for them if a page takes a long time to load. That’s why Google wants sites that load fast, and the better your site can do that, the more likely it will be ranked high. Furthermore, your website going offline a lot (such as from your host crashing) can knock you down quite a few ranks. It’s pivotal to get a host that’s fast and reliable.

In addition, certain web hosts provide a function called “optimize website.” This allows your files to be compressed so that they can be sent out in a more efficient manner. If your information gets to your readers more effectively, then they’re happy, and that makes the search engines happy. So think hard before choosing your web host.

Making sure your website has the best SEO requires responding to a lot of different things. That’s why it’s often good to call in an expert, an internet marketing campaign such as Internet Exposure, to take care of all the variable elements.

References

Ann Smarty, Search Engine Journal.“How to Choose SEO Web Hosting.”

Doteasy.How Do Web Hosting Service Providers Enhance SEO Performance?

5 Tips for Using Video to Enhance Your SEO

We’ve mentioned video a few times on this blog before and it’s no secret why. Video is exciting, fun, and eye-catching, so it gets people to spend a longer time on your site. And search engines love it too – better video means a higher ranking on Google, Bing, and all the rest. However, enhancing your SEO with video isn’t simply just slapping any old video on your site and calling it a day. To use your videos in the right way, check the following tips:

  1. Provide New Info. The most important tip for a video, just like for a website, is “make it interesting.” Good content is always the thing to give you good SEO. Have your video solve a problem, provide some interesting facts, reveal the fun side of your company. If you’re interesting, more people will stop by, and your search engine status will go up.
  2. Have a Compelling Title. Give your video a title that intrigues potential viewers, makes them want to watch. It should also be a title that makes good use of the right keywords.
  3. Use Keywords & Tags. Like with webpages, videos often have a section for you to stick keywords and tags. This section isn’t usually visible to viewers, but it certainly is to the search engines! Work with your Internet marketer to make certain you’ve included the best keywords to get your video the attention it needs.
  4. Give a Description. Search engine spiders aren’t able to watch your video, so generally you provide them with a short paragraph providing all the important details. This is another great place to include your keywords.
  5. Allow Others to Embed Your Videos. If people like something, they like to tell their friends about it, and this is especially true on the Internet. Make sure your video has the option for other people to embed it on their own blogs and websites. That’s something search engines notice and it’s a great way to spread your vision to a much wider audience.

If you follow these tips, and maybe bring in an Internet specialist to make certain all parts are taken care of, you can rest easy knowing your video is doing its work for you.

References

Evy Wilkins,  Search Engine Watch. “10 Video SEO Tips That Can Truly Impact Your Rankings.”

John Rampton, Forbes. “Video SEO Guide: Optimization Best Practices.”

How to Place Your Keywords in the Body Text

Back in the old days, search engine algorithms were pretty primitive and so their web crawlers needed help in identifying the information featured on a website. You could write up a big list of keyword tags, the crawlers would latch on to them, and your website would be thrust to the top of search engines. However, now that the algorithms have gotten more sophisticated, it’s no longer enough for your keywords to just be lurking on the back-end. For your website to have proper search engine optimization, your keywords need to be in the website’s main text.

So how do you make certain that your keywords are in the right place to send this people to your site? Keep the following tips in mind:

  1. Be natural. If you can fit your main keyword into the first paragraph, go for it. But the important thing is to only use keywords in places they sound right. They shouldn’t sound out-of-place or forced to anyone reading the page.
  2. Don’t overstuff your keywords. If your keywords are being overused on your webpage, the search engines will start to lose interest. Having 3%-4% of your content being keywords is a good balance, or to put it another way, include 2-3 keywords on a typical webpage or 4-5 on a larger one. If a few more keywords show-up in the natural flow of the page, that’s okay, but it’s probably not going to boost your ranking.
  3. Use appropriate synonyms. It’s good to use other words that mean the same as your keywords, but remember that certain words can have more than one meaning. This can confuse web crawlers, so be careful.
  4. Use main keyword in title. Search engines put a lot of value in titles, and that’s also the first thing that most of your visitors will see. Each page should have a unique title.

At the end of the day, the quality of your web content is more important than the amount of your keywords. Nowadays, web crawlers are generally clever enough to know when you’re trying to trick them, so make certain to present them with a website they can see their viewers would like. If you do that, and fit the keywords in subtlety and effectively, you’ll be able to see your site rise much higher on the search rankings.

References

Bruce Clay, “Latent Semantic Indexing.”

Mandy Barrington, Sitepoint. “The 5 Most Valuable Places for Keywords on Your Website.”

How Sitemaps Help SEO

A sitemap is a part of your website that lists all your pages, all divided into appropriate sections. If it’s accessible to anyone visiting the site, a sitemap can be a quick way for someone to get a feel for a website and find whatever it is they’re looking for. It stops the visitors from getting lost, and can give a visitor a good feel for the site’s theme and style. However, this isn’t necessary for all websites. In fact, many sitemaps are keep hidden from viewers, instead visible only to the owners and search engines. That’s because a sitemap’s main use isn’t to get it read by people… but by spiders.

Search engine “spiders” or “web crawlers” are what search engines send hunting through the Net, deciding which websites should be ranked the highest in the search engine they work for, be it Google, Bing, or someone else. The crawlers can get their information from numerous aspects of a site, but they have a lot of them to crawl through. The more help you can give web crawlers, the better the information they can collect, which means the more search engine optimized your website will become.

What information can your sitemap provide these web crawlers?

  • Which pages are new and updated. In fact, a sitemap can automatically update the crawlers whenever you add something new.
  • Which pages on your site are most important to crawl through. Crawlers often find things based on the number of links to a page, and so having a master list of internal links can really help the bots.
  • Information about various media, such as videos or images. Crawlers can view these, so they have a hard time analyzing them.

If you want your website to be properly optimized for search engines, feature a strong sitemap to attract the web spiders and send them in the right direction. You can do the job yourself if you’re up to it, or call on a web expert such as Internet Exposure, but make sure it gets done.

References
Arvind Raichur, Sonic SEO. “4 Reasons Why You Need A Site Map.”

Carolina, CC Marketing Online. “What Is A Sitemap and Why Do I Need One?

Google Support, Google. “Learn About Sitemaps.”

Why Advertise on Bing?

When you search for something on the Internet, do you “yahoo” it or “google” it? Google has become such a prominent search engine that its name is the word we use for webs searching. It’s gotten so prominent that many companies ask themselves: is optimizing a website for any other search engine worth the bother?

Though around 67% of all Internet searches in 2013 were done through Google, 29% of Internet searches where done through Bing (which also powers Yahoo). 29% isn’t a small number – to look at it another way, around 3.5 million people who search on Bing don’t ever use Google. That’s 3.5 million people you can’t reach unless you get Bing’s attention.

But won’t optimizing for Bing require a lot of website retooling? Relax. Bing’s algorithm is similar to Google’s, valuing such common elements as keywords and backlinks. Only a few things need to be added to make your site appealing to Bing, such as making good use of flash media and social media. Bing likes social media; if one of your Facebook or Twitter friends recommends your company when web searching, Bing can let you know quickly. A very useful piece of data when you’re tracking who are visiting your site.

The fact that Bing is a little less prominent than Google actually gives you a few advantages. Because there are less companies competing for space, the cost per click of Bing Ads is much lower than AdWords. Furthermore, because fewer companies are competing, it’s easier to put your company higher on the search engines. This means you become much more prominent for the people who are searching.

Though Google is certainly the most prominent search engine, it’s important not to ignore the others. If you get the attention of people on Bing as well, you’re getting far more people than you would just with Google.

References

Katie Redmond. “Should Your SEO Strategy Include Yahoo and Bing?” http://blog.hubspot.com/marketing/should-you-optimize-for-yahoo-and-bing-ht

Tara West. “Should I advertise on Bing?” http://www.koozai.com/blog/pay-per-click-ppc/bing-pay-per-click-ppc/advertise-on-bing

Why You Need Good Content for SEO and PPC

There are a lot of tactics for getting high rankings on search engines, such as relevant keywords, optimized formats, numerous links, and many more. Some people will even employ “black hat” techniques, exploiting loopholes to trick the engines into placing their website higher than it deserves to be. However, any attempt to cheat the system is going to eventually fail because those people are forgetting the most important tactic for getting search engines to value your site: provide great content.

The whole point of search engines is to help people find the websites that best match what they’re looking for – websites with effective information presented in a clear and engaging manner. A search engine’s algorithm exists to try and locate the best of these sites. It relies on numerous techniques to do so, such as finding how many times a website used important key words, what videos the site uses, how many times other websites refer to it…. These can all help point the search engine in the right direction, but in the end, what really matters for the site is content. The content that people are using the search engine to find.

It’s good content which makes people stick around your website. Sure you can sometimes use a little computer sleight-of-hand to trick them into visiting your website, but if there’s nothing there to interest them, they’re not going to stay – and search engines notice how long a person stays on a site. If there’s nothing there to interest the visitors, they’re certainly not going to link to your page – and search engines notice how much a site is getting linked to. If you’ve thrust a lot of keywords into your site’s back door but don’t really discuss them on your site – well, search engines notice that too. If visitors aren’t interested in your site, search engines aren’t going to tell any more people about it.

Yes, it’s good to employ all sorts of SEO and PPC tactics to get people’s attention. It’s great to work with an online marketing company such as Internet Exposure to make certain that search engines are noticing what you’re doing and bringing people to you. But in the end, what all these techniques are is promises – promises made to search engines and potential visitors that you can provide them with the information they want. Those promises need results to back them up; they need the right content. If they don’t have it, you will lose the attention of people and of search engines.

 

References

Dori Fern, “7 Keys to Great SEO for Content Marketers.” http://contently.com/strategist/2014/04/09/7-keys-to-great-seo-for-content-marketers/

Integrated PPC, “Write Good Content and the SEO Will Follow.” http://integratedppc.com/write-good-content-and-the-seo-will-follow/

Stoney de Geyter, “Why My Optimized Landing Pages Trump Your SEO and PPC Landing Pages Every Time/” http://searchengineland.com/why-my-optimized-landing-pages-trump-your-seo-and-ppc-landing-pages-everytime-167430

 

Should I Optimize for Search Engines Besides Google?

Of course search engine optimization is pivotal for your website. If your name doesn’t come up on a web search, generic how will a person ever find your site? By far the most popular search engine is Google; some stats say 65% of all online searches are done through it! Thus, you may be asking yourself if there’s any point optimizing for any other engines. If Google is so awesome, do the other engines even matter?

Well, here are a few things to consider:

  • – Though the majority of searches are done through Google, there are still a chunk done through search engines such as Bing and Yahoo; that’s still a sizeable market for your products and services. Furthermore, because these search engines aren’t used as extensively as Google is, there aren’t as many companies competing to be the highest on search results.

 

  • – Many factors (such as number of unique hits) are used by numerous search engines to determine a site’s ranking, while just a few are favoured by one engine or another (such as Bing favouring effective keywords within your title tags). Thus, most of your SEO would be appropriate to any search engine; frequently only a couple of slight additions are required to make your site especially appealing to a particular engine. A slight amount of tinkering that can open up great possibilities.

 

  • – Certain search engines attract different kinds of people, which can allow you to engage particular markets. For example, Bing interacts a lot with social media, and so can appeal to potential clients who spend a lot of time in that pursuit.

 

It’s surprisingly simple to widen your net a little to attract the attention of other viable search engines. You’ll be surprised at the results. Contact Internet Marketing or some other Internet marketer today to see how your site can reach a wider audience.

References

Bruce Tyson. “Top 5 Google Search Engine Alternatives.” http://www.brighthub.com/internet/google/articles/111945.aspxhttp://www.brighthub.com/internet/google/articles/111945.aspx

Daniel Young, “Is SEO Worth It for Search Engines Besides Google?” http://blog.1and1.com/2012/08/31/is-seo-worth-it-for-search-engines-besides-google/

Dave Davis, “Major Search Engines and Directories.” http://searchenginewatch.com/article/2048976/Major-Search-Engines-and-Directories