SEO is constantly evolving, and the factors that influence your ranking on Google may change over time. However, some things are likely to remain important in 2022 as they are today.
Here are four Google SEO ranking factors in 2022 that will still be important in five years’ time:
- Page loading speed
Google has long been prioritizing page loading speed in its search engine rankings, and this is unlikely to change in 2022. If your website takes too long to load, you could lose out on traffic and conversions. Make sure you optimize your pages for fast loading times and use caching and compression to reduce the size of your files.
- Content quality
One of the most important SEO ranking factors is content quality. Google wants to provide its users with the best possible results, and this means that high-quality content is rewarded. Make sure you produce original, informative, and engaging content that will keep readers coming back for more.
- Mobile friendliness
More and more people are using their smartphones to access the internet, so it’s important to make sure your website is optimized for mobile devices. Google has been penalizing websites that aren’t mobile friendly since 2015, so if your site isn’t up to scratch, you could see a significant drop in traffic. Make sure you test your website on different mobile devices to ensure that it looks good and functions properly.
- SEO basics
SEO basics is important. You need to make sure your website is properly optimized for search engines, and that you’re using the right keywords and tags. If you don’t have any SEO experience, it may be worth investing in some training or hiring an SEO consultant to help you get started.
- Social Media
Google has been giving increasing weight to social media signals in its search engine rankings, so it’s important to make sure your website is well integrated with social media. Make sure you have links to your social media profiles on your website and use social media to promote your content. By doing this, you can improve your SEO ranking and drive more traffic to your website.
Backlinks are still an important SEO ranking factor, so you need to make sure you’re getting as many backlinks as possible. You can do this by publishing high-quality content that other websites will want to link to, and by participating in online communities and forums where you can share your content.
- Local SEO
Local SEO is becoming increasingly important, as more and more people are using their smartphones to find local businesses. Make sure you include your business location in your website’s metadata and use Google My Business to create a listing for your business. You can also add your business to online directories such as Yelp and Foursquare.
Google has been giving increasing weight to HTTPS websites in its search engine rankings, so it’s important to make sure your website is using SSL encryption. This can be done easily by switching to a WordPress security plugin such as CloudFlare or WP Cerber.
These are just some of the SEO ranking factors that will still be important in 2022. By keeping these factors in mind, you can ensure that your website remains competitive and ranks high on Google.