Search engine optimization (SEO) can play a pivotal role in getting your website the attention it deserves. A lot of people think of SEO as using various sneaky tactics to trick the search engines into pushing websites higher on their lists but actually such “black hat” methods are scorned by real SEO specialists. After all, …

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The one thing that’s consistent about the Internet is change. As search engines perfect their methods, as social media evolves, as new technology and new ideas are introduced, the whole environment transforms. This is especially true with SEO. Google is constantly improving its algorithm to make certain that those websites listed highest on searches are …

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