Search engine optimization (SEO) is necessary if you want an effective website and since so many people are now web-searching with smartphones and other mobile devices, your website needs to be optimized for mobile searches. To do that, use the following tips:
- Responsive Design: This cannot be repeated enough: make certain that your website is responsive to mobile searches, easy for people to use on smartphones and other devices. This means that the site is mobile compatible, loads quickly, doesn’t have any videos which would be hard to show on a smartphone, doesn’t link to websites that aren’t mobile compatible, and doesn’t do anything else that would make things difficult for a mobile user. If mobile devices can’t comfortably use your site, the readers aren’t going to say there for long and Google will know. Also, once you make any changes to your site, check then yourself on your own mobile device to confirm that people will be seeing everything the way you want them to.
- Keep Pages Short: People don’t like to scroll down a web page too much. Since a mobile screen is much short than a desktop one, you should keep the content on each page short and concise.
- Use Local Keywords: People on mobile devices are often in different situations than those using a desktop. There’s a good chance they’re not at home, instead walking around, looking for something local. Perhaps they’re already downtown, wanting to know the nearest clothing store or restaurant. This means searches such as “Chinese Restaurant, Pender Street” are common and so should be included in your keyword list.
- Use Other Appropriate Keywords: People with mobile devices might be speaking into their phone, in which case there’s a good chance they’re using full sentences; this means you shouldn’t just have keywords such as “Chinese Restaurant Vancouver” but also “I am looking for a Chinese restaurant in Vancouver.” However, other people are typing on the mobile device instead of dictating, and their searches will likely not be many words at all (probably only one or two words), since typing on a smartphone can take a long time. This means your list of keywords should also include many really short ones. Include a good balance.
- Use Google Analytics: Google Analytics is a great tool for tracking visitors to your site and you can focus the analytics using options such as “Mobile and Tablet Traffic” that will specifically track visitors who are using mobile devices. These metrics, including page-specific backlinks and conversions, can really show how many people are using your mobile site versus your desktop site. Once you know how popular your mobile site and how it’s being used, you can more effectively focus it in the right direction.
- Submit to Mobile Search Engines: It’s great to up on Google, but there are also particular search engines and portals explicitly marketed towards mobile devices. Being featured there can attract a lot of quality attention.
With these tips, you can become much more prominent on mobile search engines, reaching the people you want to reach.
Matthew Young, “The Good, the Bad, and the Mobile: SEO Tips for Your Mobile Site Right Now.” https://www.bruceclay.com/blog/seo-tips-for-mobile-site-now/
Krista LaRiviere, “Mobile SEO: 5 Ways to Ensure Your Brand’s Content is Optimized.”
“How to Optimize Your Website for Websearch.”