The Internet has made it super easy to hire someone anywhere in the world for numerous kinds of jobs. Because so many other parts of the globe have a lower cost of living than North America does, it’s easy to find people willing to do the same job for much less money than someone local. That’s why so many companies have outsourced customer service, tech support, and numerous other aspects of their business. It saves money, so why not? However, there are some things that should never be outsourced. Never have people in another country handle your marketing, no matter how tempting the savings may be.
Marketing is about style, story, context. It’s about knowing how your brand interacts with those of competing companies, how it offers things that others don’t, how it fits its location. This means it’s incredibly important for the person handling any aspect of your marketing, including your internet marketing, to understand the environment in which your company exists and what other businesses surround it. Vancouver has a very different “vibe” than Manila or Mumbai, and the best way for a marketer to understand this is to be part of the environment himself. He should live in the same city or at least the same general area, rather than on the other side of the world.
Internet Exposure is a great choice to handle internet marketing for companies in Metro Vancouver (Richmond, Surrey, Burnaby, etc.) because we work directly with you, face-to-face, and understand the community in which your company operates. It’s a community we’re a part of too. When you want someone to help your company get the online attention it deserves, bring in someone local who knows what local people are looking for.