When it comes to SEO, competitor analysis is key. You need to be aware of what your competitors are doing to stay ahead of the curve and maintain your top spot in the search engine results pages (SERPs).
Luckily, there are several things you can do to perform a thorough SEO competitor analysis.
In this article, we will outline a 12-point checklist that will help you get started in 2022
- Use SEMrush to Analyze Your Competitors
SEMrush is a powerful tool that allows you to spy on your competitors’ SEO tactics. It provides insights into their organic and paid search traffic, as well as the keywords they are targeting.
- Evaluate Their Website Architecture
One of the first things you want to do is evaluate your competitors’ website architecture. This will give you an idea of how well they are structured for SEO and how you can improve upon their approach.
- Analyze Their Link Profile
Next, you will want to analyze your competitors’ link profiles. This will give you an understanding of the quality and quantity of links they have been able to acquire.
- Check Out Their Social Media Presence
Another important aspect of competitor analysis is checking out your competitors’ social media presence. This will help you gauge their level of engagement with potential customers and what tactics they are using to drive traffic to their websites.
- Evaluate Their On-Page SEO Strategies
Once you have a good understanding of your competitors’ overall online marketing strategy, it is time to evaluate their on-page SEO tactics. This will give you an idea of the keywords they are targeting and the strategies they are using to rank for them.
- Investigate Their Paid Search Strategies
Next, you will want to investigate your competitors’ paid search strategies. This will help you understand what kind of paid search campaigns they are running and how you can improve upon them.
- Analyze Their Content Strategy
Another important aspect of SEO competitor analysis is analyzing your competitors’ content strategy. This will give you insights into the topics they are writing about, as well as the tone and style of their content.
- Check Out Their Website Speed
One final thing you will want to evaluate is your competitors’ website speed. This will help you understand how quickly their pages are loading and what you can do to improve upon it.
- Evaluate Their Email Marketing Strategy
Finally, you will want to evaluate your competitors’ email marketing strategy. This will give you insights into the types of emails they are sending and how well they are converting subscribers into customers.
- Use These Insights to Improve Your Own SEO Strategy
Once you have completed this SEO competitor analysis checklist, use the insights you have gained to improve your own SEO strategy. Implementing these tactics will help you stay ahead of the competition and maintain your top spot in the SERPs.
- Monitor Your Competitors’ SEO Strategies
It is important to keep tabs on your competitors’ SEO strategies and adapt your own tactics as needed. This will help you stay ahead of the curve and maintain your top spot in the search engine results pages.
- Repeat This Process Periodically
Performing a competitor analysis on a regular basis is essential for staying ahead of the competition. Make sure to repeat this process periodically to ensure you are always up to date on your competitors’ SEO strategies.
SEO competitor analysis is an important part of any successful SEO strategy. By using the checklist outlined in this article, you can gain insights into your competitors’ online marketing strategies and use them to improve your own SEO efforts.