How Video Helps With SEO

Search Engine Optimization

It’s not enough for your company to have a website; you need to get people to notice it. The best way for that to happen is for the people to find your site on a search engine such as Google and Bing, and one of the best ways to get your website found is through effective search engine optimization (SEO). One of the most effective optimizations you can do is to add one or more videos to your site.

Your videos can be about any number of things:

  • an introduction to your business
  • a description of a particular service
  • an in-detail layout of a procedure
  • a testimonial from a satisfied client
  • Something else altogether!

What matters is that they’re videos that get visitors interested in you and what you offer.

Studies show that the same people who would spend less than five seconds reading a website can spend 2.7 minutes watching a video. Videos are engaging; videos are fun. They have sound, movement, colour, a story. Far more compelling than columns of text. Search engines such as Google know this; they’re committed to providing their audience with the best, most compelling results. That’s why their algorithms favour websites that have videos.

Make videos that are engaging and informative –things people would want to watch and which show them what you can do. With the right videos, you can bring your site the attention it deserves. If you need a little help getting started, contact an internet marketer such as Internet Exposure and get on your way to excellent SEO!

References

Chelsea Adams, “10 Video SEO Tips to Improve Rank and User Experience.” https://www.bruceclay.com/blog/10-video-seo-tips-to-improve-serp-rank/

Dalton K. Finney, “5 Quick Ways to Increase SEO Rankings with Video.” https://www.iprospect.com/blog/seo/5-quick-ways-to-increase-seo-rankings-with-video.html

Jon Rognerud. “Eight Ways to Optimize Your Video Content and Improve Your SEO.” https://www.entrepreneur.com/article/234187

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