So you’ve got a product or service that’s really great and you want as many people as possible to see it, learn about it, love it. You make certain there are plenty of ads out there, great stuff to attract people’s attention. But how do you make certain that the right people are getting the right info? Google Adwords have a lot of interesting ways to target the right people, for example making sure only people in your geographical location or only people with that particular interest see it. One of the most intriguing ways that Google Adwords has for getting people’s attention is Remarketing.
Remarketing targets people who have previously visited your website, noting who they are and showing them your PPC ads when they surf the Net. At first glance, this might seem to not make much sense. After all, they’ve already visited your website; why do they need to see it again? However, it’s important to remember that often a person has to visit a few times before you have a sale. The first time they’re curious, the second time they’re interested, the third time they want it! Remarketing shows them that you’re still around, that you’re worth another visit. People can be so forgetful but if you stay on their radar, reminding them about you, then they’ll eventually take a look.
Google Adwords are a great way to introduce people to your website and with Remarketing, you can be confident that many of them will return. It would be good for you to chat with an Internet marketer, such as Internet Exposure, about how Remarketing can best be used to draw business to you.