Make a Powerful Marketing Funnel
Learn how to create a powerful marketing funnel that generates 25 to 40 percent in additional revenue by utilizing next-generation marketing automation techniques, including predictive lead scoring, so you can catch your sales when they are ready.
Marketing funnels are often used when trying to generate sales online. Marketing experts will spend months or even years creating their perfect funnel, and many of them claim it’s the reason for all their success. Marketing funnels are also known to be one of the most difficult endeavors because once you create an effective strategy, it could take forever to recreate one like it if ever needed again. That’s why many experts say that creating an effective marketing funnel has everything else in their business at stake; it can either make or break their company.
However, if your marketing funnel is done right, you could see instant results. Marketing experts also claim that it’s the reason for their success and they would never create another one if it were necessary after creating theirs. Many experts say this is because of its long-term effects on all of their business growth and potential profits at stake; it can either make or break them. Marketing funnels are often used when trying to generate sales online. Marketing experts will spend months or even years creating their perfect funnel and many of them claim that it is the reason for all their success.
Marketing funnels are also known to be some of the most difficult endeavors as once you’ve created an effective strategy, eating one like it if needed again is almost impossible. Meantime, if you’re strategy is done right, instant results will be seen and experts claim that it’s the reason for all their success; it can make or break them.
Since Digital Marketing strategies are complex and take a lot of time to perfect, many people wonder how they can draw more customers into their marketing funnel without having to reinvent the wheel each time. Marketing experts have found the answer to this dilemma with next generation marketing automation techniques. Marketing funnels can be very complex for a multitude of reasons, but if you’ve perfected one, drawing more customers into your funnel just got easier. Marketing experts have found that using next-generation marketing automation techniques which include predictive lead scoring will allow them to catch their sales when they are at their most receptive state in their sophisticated customer journey. Marketing funnels are complex due to its long-term effects on all of their business growth and potential profits at stake; it can either make or break them, so creating an effective strategy takes months or even years. However, if your marketing funnel is done right, instant results will be seen.
So, how exactly do you go about creating a Marketing Funnel?
And, what kind of Marketing Funnel should you create to fit your needs?
Well, Marketing Funnels – like many things in life – can be done poorly or they can be done well. With that said, there are four primary components to consider when looking at Marketing Funnels:
1. The Big Idea Marketing Funnel
2. The Direct Response Marketing Funnel
3. The Loss Leader Marketing Funnel
4. The Secret Sauce Marketing Funnel
Let’s take a look at each one now…
#1: The Big Idea Marketing Funnel
This Marketing Funnel focuses on the BIG idea of your business.
It’s more of a branding Marketing Funnel than anything else – and it looks something like this:
Take for example, Coca-Cola – It really doesn’t matter who you are or where you come from, when you hear Coca-Cola – if someone is drinking it within earshot of you, you know what they’re drinking…or at least what brand they’re drinking. And thanks to some extremely smart marketing over the years, Coca-Cola has become one of the most valuable brands in history (despite the fact that their product isn’t all that healthy)…and they did it with The Big Idea Marketing Funnel.
#2: The Direct Response Marketing Funnel
This Marketing Funnel is great for those businesses who sell products and/or services that can be sold directly to their customer (for example, a local real estate agent or a restaurant owner). Consequently, this Marketing Funnel looks something like this:
#3: The Loss Leader Marketing Funnel
This Marketing Funnel plays on the idea of giving away one product at a loss just so you can drive customers into the doors of your business. Losing money on one product in hopes you’ll make more money on something else – it’s an interesting concept. And one that works pretty well for many companies…including many of our favorite retail giants such as Walmart (who loses money on sales nearly every day, but make up for it with other items). This Marketing Funnel looks something like this:
#4: The Secret Sauce Marketing Funnel
This Marketing Funnel requires the MOST thought and planning of all four Marketing Funnels. It’s not easy to do – but if you can pull it off successfully, it could be the best Marketing Funnel of them all. It works like this: You create tremendous value in one product or service that your customers really love…and then you use that successful product or service as leverage to sell MORE products or services to your existing customers through an up-sell, cross-sell, or bundle. Guess what Marketing Funnel this works best as? Yup… The Direct Response Marketing Funnel.
So, those are Marketing Funnels in a nutshell – now all you have to do is choose one and get started. And don’t worry if it doesn’t start off looking perfect right away – Marketing Funnels take time to develop and refine …and they’re a lot of fun once you do.