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Google vs. Yahoo! Bing

One of the best ways to bring people to your website is through pay-per-click ads (PPC), like those that pop up at the top search engines. You can get PPCs for many platforms, though the two most prominent are Google and the Yahoo! Bing Network. Which is better?...

How Pay-Per-Click Helps You Target Locally

We often talk about how pay-per-click ads can really connect you with the people who want your services. They target people already curious about what you have to offer, call attention to your website over various search engines, the list goes on and on. However, one...

Why Advertise on Bing?

When you search for something on the Internet, do you “yahoo” it or “google” it? Google has become such a prominent search engine that its name is the word we use for webs searching. It’s gotten so prominent that many companies ask themselves: is optimizing a website...